A total of 240, 7- and 10-year-olds were tested on memory and sex-role preference tasks. The memory task was the Wickens release from proactive inhibition paradigm in which short-term recall of words is tested on successive trials. On trials 1-4 words were selected from 1 of 2 categories, either words with masculine or feminine connotations. On trial 5 words were drawn from the second category. Sex-role preferences were assessed by asking the child to select his favorite pictures from an array that included masculine and feminine items. Recall by boys at both ages increased following a shift between words with masculine or feminine connotations, suggesting that this dimension of a word's meaning was encoded in memory. Recall by girls who selected a feminine item as their favorite on the sex-role preference task increased following a category shift; recall by girls who chose a masculine item did not increase. These results were discussed in relation to previous research on the attributes of encoding in children's memory. (Author/CS)