A research program is proposed which would establish a standard method of evaluating the effectiveness of educational television programs for elementary school students. Because of the rapid emergence of inexpensive video cassette recordings and cable television, and because research shows that children's comprehension and cognitive assimilation of skills, facts, and ideas is a far more intricate and problematical process that has previously been supposed, and because of the extremely high costs of quality television production, it is important to have a standard method of evaluating television curriculum. Only when evaluative data indicate a high degree of successful communication and comprehension can production costs be justified. (Author/KKC)