The purposes of this study were to analyze two variables in the communication situation which may affect the influence of polls: the "ideology" of the individual respondent, consisting of three dimensions, conservative, liberal, and moderate; and the "attitude" of the individual as to information contained in the poll, consisting of two dimensions, perceived poll credibility and behavioral intention. It was hypothesized that differences between liberalism and conservatism tend to focus on issues of equality, change, and social reform, and that there is a positive relation between degree of behavioral intention and liberalism. A total of 105 questionnaires were administered to undergraduate students at two colleges in metropolitan New York. It was concluded that ideology was not a factor in the respondents' perception of poll credibility, and that the more conservative the respondents were, the more disposed they were to be influenced by the polls. (RB)