Intended as an introduction to the economics of commercial television for the general reader, this volume considers the theory and analytical basis of television and the policy implications of those economics. Part I considers the economics of television markets with particular attention of the determinants of viewer markets; the supply of programing materials by individual stations, networks, and syndicates; and theories of viewer program choice. Part II addresses questions of public policy toward television. Assuming an overriding objective of economic efficiency for both viewers and producers, the implications of various delivery systems with limited and unlimited channel availability are examined. Analyses of public broadcasting and discussion of related policy issues--including children's television and violence, individuals' access to television, licensing, and communication satellites--are also provided. (DGC)