The "Purplebook" is an essential part of the "Greenbook System"--an integrated sequence of five programs (Alpha, Beta, Gamma, Delta, and Epsilon) for professional development of college educators. The Alpha program is designed for college seniors or graduate students preparing for careers in higher education. Purplebook Alpha provides guidelines for the construction of an individualized "Greenbook" containing critical data and procedural information for the student's intended professional position. Alpha guides student career choice by encouraging students to describe an ideal institution and position; to study examples of similar situations; to determine an entry position likely to lead to an approximation of their ideals; to analyze components of the model entry position; to systematically master each component, documenting the mastery obtained until all or almost all requisite skills are mastered; and to pursue a strategy of job-hunting likely to lead to employment. Appendices include descriptions of various styles of programs at institutions of higher education, examples of operating and behavioral objectives, examples of general descriptions and tasks for various jobs (community college president, counselor, program manager, ombudsman, faculty member), and examples of job types categorized by functions. (DC)