A study was designed to test the expectation that different individuals have different cognitive styles, which, if true, may be useful in investigating characteristics and psychological impacts of media utilization. Cognitive style refers to an individual's way of acquiring and processing information. Characteristics of the visual type and haptic type are identified based on an earlier study by Viktor Lowenfeld. The hypotheses were that the visual type could be expected to discriminate visual detail and to react impersonally, thus testing out as field-independent and reflective; and the haptic type could be expected to be unable to discriminate visual detail and to react emotionally, thus testing out as field-dependent and impulsive. Three tests (which are not included) were used to classify subjects as reflective, impulsive, or indefinite; field-independent, field-dependent, or indefinite; and visual, haptic, or indefinite. The results of the study imply that: (1) Visuals tended to be field-independent on a test of perceptual style, while haptics tended to be field-dependent; (2) Visuals tended to be reflective on a visual test of perceptual tempo, while haptics tended to be impulsive; and (3) Haptics made more errors on the tempo test than did visuals. It is suggested that further research be conducted to see if these trends appear in other samples. (KKC)