A telephone survey was conducted in an attempt to test the veracity of some of the traditional questionnaire items commonly associated with the assessment of the Public Television image. The results of the survey indicated that items commonly used in these assessments (production competency, worthwhileness of minority programing, interest of the managers in community issues, and the amount of educational programing) did not scale when a Guttman Scalogram analysis and a varimax rotated factor analysis were applied to these items. Future research should be concerned with a more sophisticated assessment procedure. (Author)