The idea that the multimedia concept is a fad is described as nonsense, and its broadening and far-reaching realm in society is detailed. The type of media found in a school library media center and their applications are listed for the benefits of teachers. Ways in which media can be used to encourage student interest are discussed. Teachers are urged to preview materials and also to be conscious of student familiarity with cassettes, records, films, and filmstrips in the home. The use of multimedia materials is said not to be a panacea, but a way of helping children benefit from a variety of choices. (SK)