Project BEAM, a special experimental demonstration project funded by the Adult Education Act, attempted to motivate undereducated adult Iowans to learn to read, to make the project known, and to make available for nationwide distribution the television and radio materials developed for the project. The two-phase project was conducted from September 4, 1971 to December 31, 1972. The first phase concentrated on recruitment, relying heavily on public service time available on radio and television for announcements to broadcast a toll-free phone number for further class schedule information for the area. Fewer than 80 calls resulted. Coordination of activities proved complex, and the statewide recruitment effort exceeded available funding. The second phase restricted the number of announcements and the geographic area reached. The announcements gave general location, cost, sponsor, title of class, and the phone number. This procedure was more successful. An evaluation in the form of intake and exit interviews was conducted providing data on students' sex, marital status, level of education completed, race, and enrollment influences, but it did not adequately measure and evaluate project objectives. Using radio and television as recruitment and teaching devices proved ineffective. (Appended are raw data and announcement scripts.) (AG)