The Pennsylvania Department of Education suggests a scheme of what a school district might do in the way of preassessment publicity, concurrent publicity, and postassessment publicity regarding Educational Quality Assessment (EQA) reports. A case study is presented of a hypothetical school district with five elementary schools, two junior highs, and a senior high which received eight EQA reports. The presentations are suggestive, not prescriptive. Sample releases, letters to parents, memos to teachers, statements to pupils, etc. are provided as examples of these different methods of information dissemination. (Author/RC)