Learning of Information in Television Commercials by Gifted, Normal, and EMR Children.

Hendon, Donald W.; And Others

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ERIC Number: ED100519

Record Type: RIE

Publication Date: 1974-Aug

Pages: 20

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Learning of Information in Television Commercials by Gifted, Normal, and EMR Children.

Hendon, Donald W.; And Others

To learn if differences in age, intelligence, and sex account for differences in children's memory of TV commercials and "degree of insistence" (DI) after viewing them, 54 gifted, 71 normal, and 53 educable mentally retarded children (of both sexes, 7-13 years) were questioned. The mediating influence of the three independent variables on DI was significant, while age was more important than intelligence for memory. Sex was an insignificant influence on memory. TV commercial techniques as tools to facilitate learning were seen to be valuable. (Author/CS)

Descriptors: Age Differences, Children, Gifted, Handicapped Children, Individual Differences, Intelligence Differences, Memory, Mental Retardation, Sex Differences, Television Commercials, Television Research

Publication Type: Speeches/Meeting Papers

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A

Note: Paper presented at the Annual Meeting of the American Psychological Association (82nd, New Orleans, Louisiana, August 30-September 3, 1974)