This document is concerned with studies of the possible relationship between the college reader and his personality traits. The results of the three studies reported gave evidence that there was a relationship between personality types and college reading skills. Intuitive and introverted personality types were better readers. When students were given an opportunity to improve reading skills through a voluntary self-help program, all types responded in the same proportion as in the total freshman class. When disadvantaged students were placed in a special program that included personalized attention, those preferring feeling rather than thinking had a higher grade point average at the end of the term. When compared to the normal population of high school students, more of the intuitive students enrolled at the university. By utilizing personality type, college students might have a better understanding of their reading patterns. (SW)