In the past decade, many colleges and universities have reduced or eliminated the number of required general education courses, which had the original purpose of assuring a 'well-rounded' liberal education. The important question is how such curriculum reforms, which increase student choice as opposed to university choice of courses, affect the product of higher education. In particular, does the removal of general education course requirements affect the student retention rate, grade-point average, or choice of major? In 1969, a randomly selected group of 485 entering students were given the option to not take the usual set of required general education courses. A control group of 485 students were not given this option. Four years later, the data were collected on these students. The findings generally support a move towards more student choice. The results of the study indicate that students in the experimental group had a higher retention rate and received more university resources, measured in dollars, than did students in the control group. Section 2 presents the hypotheses of interest, section 3 describes the data set, section 4 presents a discussion of the statistical tests of the hypotheses, and section 5 contains conclusions and recommendations. Appendices include the model of student learning and resource choice, statistical data, and the survey questionnaire. (Author/PG)