This dissertation explores the teaching/learning application which simulation-gaming has to offer journalism/mass communication educators. It proposes eight uses to which journalism/mass communication educators can put simulation-games and develops a series of generating principles, based on a broad concept of mass communication, which are appropriate for designing broad-system oriented simulation-games. The participants act as members of a "society" which includes all participants in the simulation-game. They are also members of a "community" which is a sub-group within the society and they serve as "communicators" and "audiences" during a portion of the simulation-game. In these various roles, they serve as members of one of several competing mass media enterprises and encounter the problems, issues, and phenomena which confront mass communicators in any society. Three specific simulation-games which were designed and conducted using these generating principles are also discussed to demonstrate their application. (Author/RB)