ERIC Number: ED095037
Record Type: RIE
Publication Date: 1974-Apr
Pages: 13
Abstractor: N/A
ISBN: N/A
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EISSN: N/A
Available Date: N/A
The Measurement of Power Perception Through Cartoon Strip Completion.
Goodchilds, Jacqueline D.; Raven, Bertram H.
Two cartoon strips were the vehicle for surveying perceptions of power use in everyday situations. A stratified cross-sectional sample of 430 adults in Los Angeles were interviewed. Their task was to choose a behavior, illustrated by a cartoon panel, most likely to be employed by a policeman in one instance and a nurse in another to secure compliance with a request. Also, the person interviewed was to choose the reaction of the cartoon subject to the request. Frameworks for analyzing the data were patterns of compliance; choice of power base, whether informational, legitimate, coercive, expert, referent, or reward; compliance contingent on power base; and demographic difference. Among the demographic factors of age, education, and sex, age differences generated the most striking effects. Use of the cartoon as a medium to study perception of power was dictated not solely because of its feasibility but because of a suspected underlying affinity between the message and the medium. Emphasis should be placed on the fact that the data represent perceptions of behavior, not actual behavior. (Author/JH)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
Note: Paper presented at the Annual Meeting of the Western Psychological Association (San Francisco, California, April 1974); SO 007 627 is a related document


