A study was made of a method to solve the problem of information transmission to teachers and administrators in local schools. The common feedback loop was analyzed, and information theory was applied to the problems of noise. To provide effective communication, the educational linking institution needs to meet three requirements. These requirements include: 1) the ability to access needs, 2) a knowledge of resources. Four models of communications linkage agents (Shannon, Ackoff, Havelock, and the Educational Information Consultant) describe the complexity of the task. As a result, the linking organization should be given adequate opportunity to prove itself before it becomes identified with extensive role descriptions. With adequate training, this role can be performed by many--from graduate students to mothers with teaching experience. In short, the prime and permanent linkage at the local level is an organization which is both local in control and flexible. Through projects, this organization (operating within systems analysis) effects innovation at appropriate levels of a local educational structure. (WCM)