An outstanding physical education program usually enjoys the support of the community, and this support will, in turn, enhance the program. It is the responsibility of the physical education teacher and supervisor to develop community support for his program through various public relations efforts. Because students are the primary interface between a school program and the public, it is important that the physical education teacher establish a good relationship with his students. A goal-oriented program and the enthusiasm of students are the primary public relations tools of the physical education teacher and supervisor. Another important method of gaining public support is through the mass media--newspapers, radio, and TV. Reports of programs and the accomplishment of their objectives are interesting and desirable news in most communities. A third way of promoting school physical education programs is through demonstrations and exhibitions of physical education activities, which have been found to draw approximately three adults for each pupil participant. Exhibitions can be demonstrations by a single school or competitions among schools in a city, county, or school district. (HMD)