The study experimentally investigated a self-image development package - Self-Programmed Counseling and Self-Programmed Control (SPC) - that was especially geared to meet the educational and personal needs of the Chicano student. The fall 1973 study used these considerations: (1) how the community college can increase the enrollment of Chicano students to reflect the kindergarten through 12th grade Spanish surnamed population of the district; (2) having recruited more Chicano students, what the institutions can do to retain them; and (3) what types of programs/curricula should be developed to meet the learning styles as well as the personal and academic needs of the Chicano student. The study population included 46 Chicano students who enrolled in the fall 1973 semester at Mt. San Antonio College (Walnut, California) and continued their enrollment through the 15th week of the semester. The results concluded that the SPC attitude change package can help Chicanos and others to compete more effectively. The SPC group achieved higher grade point averages, re-enrollment rates, better study habits and attitudes, and lower fear factors. Results also confirmed the researchers' impression that low self-image is a key factor inhibiting successful academic performance. (KM)