This document presents the results of a survey of policy and practice in the employment of college and university graduates in business and industry. A total of 196 well-known companies responded to the inquiry. All but a few were large or medium-sized corporations. Reports came from 19 states representing all major regions of the country. Results indicated 78 percent expected 1974 to be a better business year than 1973. Sixty-one percent planned to employ more men from 1974 classes and 70 percent hoped to hire more women graduates. Barring a business decline, these companies plan to employ 13 percent more men at the bachelor's level and 10 percent more at the master's level. A major finding of the study indicated that these companies hope to hire 54 percent more college women from 1974 classes than they employed in 1973. In greatest demand are men in engineering, accounting, business or more fields, the average increase at the bachelor's level will not be more than 3 percent and at the master's level about 4 percent. (MJM)