The first 27 pages of this report summarize the efforts to develop a favorable climate toward career education in the schools of an eight-county area of Kentucky. The area is beset by occupatioanl, housing, educational, and geographical problems. Orientation meetings were held for superintendents and directors, career education coordinators, principals, career education teams, and the community. Workshops, in-service orientation, and follow-up visits were also employed. As a result of the small group meetings and the step-by-step presentation of career education concepts favorable attitudes were developed which were instrumental in the program's success. Each of the methods employed contributed to the program's effectiveness. It was concluded that: a regional approach to delivery of a career education program is workable, effective, and reaches a large number of people; career education is a workable program in an essentially rural and mountainous area; and school personnel willingly and eagerly accept change in the curriculum when approached in a sound, systematic, and nonthreatening manner. The nine appendixes, which constitute the document's remaining pages, include a sample unit, materials presented at orientation and workshop sessions, and evaluations of the program by four different groups. (AG)