This guide is designed to deal systematically with the problems of career guidance, counseling and placement and suggest solutions. It provides assistance to State and local leaders in guide development and implementation. Chapter 1 defines career guidance, counseling and placement and examines the need for making career guidance, counseling and placement a mainstream and integral part of the total educational process. Chapter 2 describes a model for career guidance, counseling and placement based on a life career development perspective. This model provides a conceptual basis from which to develop a comprehensive, developmental program. Chapter 3 describes how a model can be translated from need statements (concepts) into goals, objectives and activities. Chapter 4 outlines how concepts, goals and objectives can be organized and displayed to represent a comprehensive developmental career guidance, counseling and placement program. Chapter 5 focuses on evaluation-based procedures to be considered when establishing a program. Two appendixes, 95 pages, contain examples of concepts, goals, objectives, activities and selected resources. (Author/MW)