Incentives such as enlistment bonuses are frequently suggested as a means of enhancing recruiting in the all-volunteer force setting. The basic assumption behind them is "more is better." Single incentives, double incentive packages, and triple incentive packages were compared for potential influence on enlistment. Also, in the same vein, the following comparisons were made: (1) $1,000 vs. $3,000 bonus, and (2) two years free college after four years of service vs. four years free college after four of service. There was no support for "more is better." Furthermore, "more is sometimes worse." The most attractive items showed a pervasive interest first in opportunities for self-determination as well as traditional incentives. Recruitment strategies will have to take both needs into account. (Author)