The environmental quality of a region depends largely upon the environmental education received by the citizenry. The original act creating the TVA provided for involvement in education experimentation, and the agency has been providing some environmental education or related services since its inception. This study validated the need for a planning process or systematic method for TVA to use in implementing a comprehensive environmental education program involving all of its offices and divisions, as well as the major external entities concerned. The lack of an agency-wide planning strategy and an entity responsible for tying the many elements of an environmental education program together has caused problems which are affecting TVA's credibility, policy, and methods of operation. The purpose of this study, then, was to develop a process model to correct this deficient aspect of the TVA. This document describes the formulation of this model, its implementation and the evaluative procedures used throughout the study. (JP)