The increasing magnitude of the enterprise of education, the rapid growth of knowledge, the changing educational administrative requirements and challenges, and the development of new educational programs to match the range of students' diverse interests and capacities--all these challenges call for rapid upgrading of the quality and technique of academic planning and management in higher education. These challenges are evident in the need for adequate and suitable resources and their effective use. This paper deals with generic academic planning constructs. The effort is to develop a conceptual framework within which relationships of a college's academic operations can be viewed as a coherent system. The need for the development of a holistic approach becomes evident as one observes how college academic planning and management have met the problems of growth with improvised decisions based on inadequate information. The generic academic planning constructs are only variables to be considered in the enterprise of academic planning. The emphasis is that planning for an existing enterprise is definitely a process not of creation but of identifying and articulating that which exists and then molding those dimensions into a well understood and directed whole. (Author/MJM)