This is a handbook designed to help Idaho schools bring about more effective learning for their students through the application of media: to help individualize instruction; to assist in emphasizing concepts and ideas; to stimulate inquiry and independent thinking, and to help each student develop his potential for ongoing study. It describes minimum requirements of successful media programs in terms of personnel, facilities, materials, equipment, and budget, and presents guidelines in three phases of planning so that schools may prepare short and long range goals for developing unified media programs in each school building. (Author/CH)