The Creative Marketing Project is a group study in marketing for distributive education students, designed to take up at least one semester. The document uses a project developed by students in the distributive education department of the Marion-Mullins Vocational Education Center, entitled "The Shopping Story, Mullins, S.C.," to provide a step-by-step guide to the stages involved in the preparation of such a project and the preparation of the report of the project. All aspects are included, from the design of the cover page to the appropriate data to be included in an appendix, with special emphasis given to creativeness in presentation. (Section containing photographs is deleted due to non-reproductibility.) (KP)