This document presents a study of the organizational, financial, and physical implications of developing a program for "new market" students at the University of Wisconsin. New market students are generally older people who want educational programs and policies relating directly and concretely to their work, leisure, and human relationships. They want credit for prior experience gained outside a formal school setting; they want programs in their communities, scheduled flexibly to accommodate family responsibilities; and they want individualized plans of study involving extensive practical experience. After the introduction and definition of new market students, this document presents general recommendations of the President's Committee on new market students, required resources to initiate programs for new market students, organizational options, and proposed implementation. A selected bibliography is also included. The appendices contain surveys conducted concerning new market students, organizational options for serving new market students, and possible consortium members for new market programs. (Author/PG)