This document provides a research design by which to gather accurate, descriptive baseline data on campus and student characteristics so that mental health personnel can assume a proactive role in the planning and conducting of educational programs that ameliorate student problems and/or enhance school and student educational goals. Data generated from the research model were gathered from Oregon College of Education (OCE) and Colorado State University (CSU). Results indicated (1) CSU serves a student population that is highly urban in nature, whereas OCE serves a student population emanating from rural communities with populations of less than 10,000 or from farms and ranches. (2) Both institutions provide services to a primarily Caucasian, middle-class student body with only a very small representation from minority groups. (3) Both CSU and OCE freshmen populations list as their primary goals the mastery of their particular academic field and the development of identity through a process of self-discovery and development of social awareness on campus. (4) A significant percentage of students from both schools experience a higher degree of goal incongruency than most of their classmates. For related documents concerning campus mental health, see HE 004 815, HE 004 816, HE 004 827, HE 004 828, HE 004 830. (Author)