Eight graduate students participated in a year-long institute designed to train media specialists in instructional technology. Each participant constructed an individualized personal experience program (PEP) consisting of an internship in public school, course-work, and miscellaneous learning activities devoted to developing skills, relevant to the preparation of systematized mediated units of work. Posttests indicated that the participants made significant gains in knowledge about instructional media. Participants, project faculty and internship supervisors all rated the internships as highly useful, because the interns developed practical skills in an actual school setting and were able to achieve a multiplier effect by transmitting these skills to other teachers. An evaluation conducted by an independent third party produced results which agreed with the above. Follow-up tracking of the participants revealed that the majority moved directly into responsible positions in innovative media programs; those who returned to classroom teaching used their newly acquired skills to design better teaching-learning experiences. It was recommended that similar institutes which stress individualized programs be developed. (LB)