An evaluation of the demonstration Urban Conservation Project (UCP) produced by WGBH, Boston's public television station, is presented. The project, released under the title "If You Live in a City, Where Do You Live?", seeks to link the value systems represented by the predominantly rural American conservation ethic with the plight and future of the cities and the people who inhabit them. The first chapter describes the background of the UCP and its curriculum unit, including details about its film and activity card components. Chapter 2 contains a history of the project from its conception in 1966 until its release in 1970 while the following section describes the participation of public officials and interested citizens in the five evaluation cities--Rochester, New York; Louisville, Kentucky; Saginaw, Michigan; Sacramento, California; and Honolulu, Hawaii. Chapter 4 deals with the classroom use and acceptance of the curriculum unit, including problems relating to its introduction. The final chapter records summary findings and recommendations, followed by an appendix of documents relevant to the project and its evaluation. (Author)