Developed for a high school quinmester unit on the language of persuasion, this guide provides the teacher with teaching strategies for a study of the speaker or writer as a persuader, the identification of the logical and psychological tools of persuasion, an examination of the levels of abstraction, the techniques of propaganda, and the effective forces in advertising. The range of subject matter includes (1) the identification of the devices used by the propagandist and evaluation of their effectiveness; (2) evaluation of news in the mass media; (3) evaluation of advertising in the mass media, including analysis of techniques and identification of appeals; and (4) instruction and practice in the use of persuasion. The guide is arranged by performance objectives with suggested teaching strategies listed under each objective. A listing of student and teacher resources (state-adopted textbooks, non-state-adopted supplementary materials, and films) is provided. (HOD)