A review of the literature and research on group reactions to attitudinal deviance precedes the present study in which group members confronted an individual who always agreed, always disagreed, agreed then disagreed, or disagreed then agreed with modal group opinion. In addition to evaluations of the target individual, dependent measures also included attributions of the motives underlying his stability or change and direction and magnitude of the subject's own opinion change. Results suggest that as long as an individual's final responses agree with modal group opinion, he is evaluated significantly more favorably than a consistent opinion correctness, desire to demonstrate assertiveness, and desire to see self as similar to attractive others. Agreement is attributed more to desire to be liked and desire to see self as similar to attractive others. (Author/LAA)