Aroused by the critical shortage of trained technicians in the late 1960's, representatives from industry, government, professional societies, educational institutions, and the Conference Board launched a national campaign to encourage more young people to prepare for careers as technicians. An outcome of these efforts was the production and release of the free booklet, "25 Technical Careers You Can Learn in Two Years or Less." To determine the impact and quality of the publication as well as to determine the characteristics of the 470,000 individuals who requested copies of it, a survey was conducted in 1970 by the Conference Board. Some of the findings of the survey were: (1) Most respondents were between 16 and 25 years of age, the majority of whom requested the booklet for their own use, (2) Approximately 15 percent of the respondents were enrolled in technical curriculums, four-fifths of whom did so after having received the booklet, (3) More males than females entered technical programs, (4) Most individuals enrolling in technical curriculums were either at a 2-year college, technical institute, or a 4-year college or university, and (5) Most male enrollees selected electrical or electromechanical, mechanical, data processing, medical, and drafting programs while female enrollees chose data processing and medical programs. (Author/SN)