This paper addresses one element of the educational planning process -- the objectives to be attained as a result of the implementation. The authors first discuss objectives in the context of planning in general and the relationship of planning to the process of education. Within this context, the need for goal analysis is identified. Next, there follows a discussion of organization goals; goal discovery, structures, and analysis; and regret functions. The presentation concludes with a discussion of a dynamic goal programing model and some goal programing solution procedures. The information provided is intended for a variety of audiences including both experienced and inexpreienced educational administrator-planners, one-time users, and educational planners in general. Each section of the paper is identified as being appropriate to one particular audience type. The material is also categorized and identified according to school facility planning, educational planning, urban-educational planning, and comprehensive planning. (Author/DN)