The author asserts that school principals are increasingly becoming targets for a number of pressure groups advocating change in the school system, and that foremost among these groups are the faculties which the principals have striven to lead. Teacher militants are challenging administrative procedures and policies, demanding a right to be involved in policy formulation and implementation and developing strategies for collective negotiations. With a case study demonstrating the implications of the negotiation process for the role of the school principal, the author examines the experiences of principals in New York City where one recently stated goal of the AFT is that of the elimination of the school principalship and all supervisory positions. The author contends that the inference to be drawn in this case is that principals need to develop a strategy for utilizing the negotiation process advantageously for the sake of their very survival. The author feels that to succeed in educational management in coming years, principals must adopt a creative approach and a new awareness of and skills in human relations. (Author/WM)