The uses of television, radio, newspapers, and magazines by urban and rural respondents differ markedly over the range of entertainment, news, and information functions. As entertainment, television ranks highest in use by all 574 respondents. However, non-urban residents in large numbers favor radio as entertainment and as a news source. Magazines were shown to be the prime information source for all respondents. In sum, urban residents generally favored television, first, and print sources, second, for entertainment, news, and information. Non-urban residents told of heavy reliance upon television for all functions. (CH)