This report is part of a case study of the organization and administration of family planning in information, education and communication programs in the Philippines and Malaysia. The study focused on the communication behavior and role perceptions of administrators, who must disseminate information and make decisions within their communication networks. In June and July 1972, structured interviews were held with a total of 69 administrators (47 from the Philippines and 22 from Malaysia). Results of the survey indicated that administrators characteristically send out more information than they receive. In addition, administrators perceive the initiation of communication as a principle means of defining status. Administrators generally prefer the "one-to-one conference" to other channels of communication. A concern of administrators is that decision making should reflect democratic principles. This is discerned from the observation that directors always consult small groups on important matters in both Malaysia and the Philippines. (EE)