Because of the importance and the internationality of mass communications, it has become necessary to study this phenomenon on a global scale. An organization for Supranational Communication Research, located on each of the continents, could act as a clearinghouse and patron for world-wide communication study. That is, in order to guide the emergence of a world culture, it is essential to ascertain the effects, processes, patterns, and dysfunctions of mass communication in all possible supranational and supracultural settings and on a global scale. It is therefore imperative to establish supranational communication study centers. Such coordinated work could investigate primary problems, act as a nerve center for studies in other locations, and design principal programs in theory, general systems research, model- and systems-building, and applied research. (CH)