This booklet reports the results of a study of bond elections that were held in Iowa from 1960 to 1973. The study sought to determine those factors that tended to help bond elections succeed and those that tended to cause failure. The report discusses the value of specific tactics and identifies some helpful factors such as the best months of the year, the best days of the month, and the best days of the week in which to hold referenda. In addition, the author points out the merits of using (1) newspaper coverage, (2) lay and professional personnel, (3) brochures, (4) public meetings, (5) telephone campaigns, (6) doorbelling, and (7) rides to polls. A related document is ED 058 652. (JF)