This discussion identifies some of the social and organizational issues which will affect the design and implementation of a university management information system (MIS). Implications are discussed which affect both the data collection, and analysis and reporting segments of the MIS process. The analysis points out the extent to which an MIS design needs to consider the nature of the university in which it is placed, and some of the critical problems for implementing and gaining acceptance and utilization of MIS. Some of the difficult issues and organizational questions with which a university's executive officers and the MIS director must struggle to implement an effective total management information system are discussed. A 26-item bibliography is included. (MJM)