Research was conducted relevant to two questions: First, does generalized imitation reflect the child's failure to discriminate reinforced from non-reinforced occasions? Second, are the results which characterize generalized imitation a function of confounded social and instructional influences that operate within the procedures used in generalized imitation research? A generalized imitation experiment was conducted utilizing seven 9-year-old girls as Ss and two female graduate students as experimenter-models. Two kinds of trials were presented in each session. For the first four or five sessions, only successive-discrimination trials were presented. Following these sessions, each session contained blocks of successive-discrimination trials and blocks of choice trials. It is concluded that the generalized imitation may be the result of strong social and instructional variables. (CK)