Because audiovisual personnel certification patterns vary greatly among the states, these guidelines have been constructed as a general criteria which hopefully will assist states in formulating their own ways of raising audiovisual performance standards. The certification guidelines have been divided into two areas, based on competency. The Level I Audiovisual Specialist Certificate for minimally trained teachers and the Level II for teachers who have the qualifications to arrange budgets, determine staff requirements, and, in effect, run the entire audiovisual program. Included in the report are a nationwide survey of the status of certifications requirements, a description of the role of the media specialist, and a task list for specialists. (MC)