This report is the first of a 2-part study aimed at assessing levels of information about and perceptions of vocational, technical, and adult education (VTAE) in Florida. Analysis of data collected during a statewide survey of 630 Florida residents in late March and early April 1971 revealed that perceptions of VTAE seem to be generally positive, but information about vocational education seems to be low as well as unrelated, in any systematic way, to images of VTAE. It was also found that some groups, namely older citizens and housewives, are reticent in regard to participation in VTAE program. When asked to define the term vocational education, persons of higher social status tended to respond in concrete terms, viewing vocational education as either specific skills, training, or education, while lower status persons tended to say that vocational education was "something good." Groups identified as potential users of public information programs included: (1) low income groups, (2) high school dropouts, (3) service and manual workers, (4) non-whites, (5) housewives, and (6) senior citizens. The type of information needed and method for channeling it to each of the target groups should be determined under controlled testing. The sample design and questionnaire are appended. (SB)