An evaluation of the first year of "The Electric Company" is provided. Volume 1 is comprised of the following chapters: I. Introduction; II. Preparing for the Evaluation (Research Design and Sampling Procedures; Field Operations; The Treatment--the in-school viewing treatment, the at-home viewing treatment, and the content of The Electric Company--Measuring Instruments: General Considerations, tests for Children, Parent Questionnaires, Teacher Questionnaires, Observations of the Classrooms, Attendance Records, Viewing Records, and Content Analysis; III. Results--The Questions to Be Asked; Description of the Sample; Analyses of the In-School Viewing Experiments; and Analyses of the At-Home Viewing Experiments; and IV. Summary and Conclusions--Summary of Project Activities; Summary of Results; Conclusions; and Future Research. Appendixes present: Goals of the Electric Company; Description of the Electric Battery and Sample Items; Pretest Parent Questionnaire; Posttest Parent Questionnaire; Pretest Teacher Questionnaire; Posttest Teacher Questionnaire; Observation Form; Viewing Record; and Content Analysis. Seven abstracts are provided of the six viewing experiments and of the overview of significance levels of tests and subtests for the in-school experiments in Fresno and Youngstown. Volume 2 consists of 57 tables which provide the study data. (DB)