Subjective culture is a human group's characteristic way of perceiving the man-made part of its environment. It includes the group's model attitudes, norms, values, and roles. The study of subjective culture is likely to make a contribution to our understanding of the way various groups in any culture interact with members of other groups. The present field guide may be useful to persons undertaking such studies. No research program or methodology proceeds without a general meta-theory. We therefore describe some general attributes of the present theoretical framework and some general relations between this framework and the procedures and tests made in the study of subjective culture. The present field guide presents the essential points of the theoretical framework and a discussion of the methodological issues, together with explicit statements and examples of the way subjective culture data might be collected in different cultural settings. It is hoped that the treatment of the methodological issues is sufficiently detailed, here, to allow other investigators to do similar work with cultural groups, or in settings which are easily available to them. The main examples of this field guide were taken from a study of black and white interaction in job settings. The appendices include the questionnaire employed in a study of black and white subjective culture. (Author/JM)