School boards cannot account to the public unless they measure and assess the performance of school administrators and teachers. From the board's viewpoint, accountability (and therefore evaluation) must concentrate on the school superintendent. This evaluation must be carried out in an atmosphere of commitment and mutual trust, the procedures and the criteria to be used must be specifically agreed upon by the board, and a job description should be drafted. One of the most effective approaches to administrator evaluation could be effected through management by objectives (MBO). MBO removes the formal focus from the individual personality and places it on job results. Under MBO, the board and the superintendent agree on manageable and attainable objectives that are aimed at the achievement of overall goals. School districts that have experimented with MBO have found that it increases control through clarification of purpose and that it provides effective performance evaluation strategies. (JF)