The first section of this brochure deals with standards for educational public relations programs. Eight sections present standards in the areas of (1) clear concept of the public relations program, (2) provision for public relations professional(s) in the organization, (3) relationship of the public relations professional to the governing body, the administration and staff of the organization, (4) provision for adequate resources for the public relations program, (5) provision for internal communications, (6) provision for external communications, (7) provision for evaluation of program performance, and (8) provision for longrange planning. The second section outlines general and specific standards for educational public relations professionals; and discusses professional preparation, experience, demonstrated ability, and professional growth and development. (Author/DN)