In this paper, the author outlines the historical development of information and education programs for population control and family planning, arguing that communications activities should receive as much emphasis as the health services program. The public information aspect includes use of mass media, advertising and promotion, public relations activities, and the commercial marketing of nonmedical contraceptives. Educational efforts are aimed at audiences in clinics, schools, and the general community. The author refers to the absence of planning in some communications programs and stresses its importance, along with the necessity of continued research and evaluation of information/education programs. He also discusses materials development as part of the communications program and the present lack of training for communicators in the family planning field. (RN)