This description of "coaching" in a 4-year federally funded special manpower demonstration project, JOBS NOW, is intended especially for program administrators, industrial personnel, and guidance counselors. The project was designed to train and employ previously unemployable, disadvantaged, young black adults, provide manpower systems to pre-selected companies, and coordinate special support programs among business, industry, and social service agencies. The six topical sections deal with: (1) a conceptual background of coaching, (2) selection of coaches, (3) training and upgrading of coaches, (4) coach supervision, (5) the coach-client relationship, and (6) in-the-company coaching hints. Subtopics are briefly summarized, noting the importance of the coaches' empathy with the clients, job development and supervision for coaches, ways to prevent or solve employment problems, and other related aspects of human and industrial relations. Major program recommendations and conclusions are presented. A 3-year statistical comparison of the project participants' enrollment and employment levels is appended. (AG)