To determine what the public of District One of the Wisconsin Board Of Vocational, Technical, and Adult Education (VTAE) knows and understands about its career education opportunities and how this information was acquired, a representative sample of the 221,000 persons (including adults as well as students in Grades 8 and 12) were surveyed concerning their career information sources, knowledge, interests, and attitudes. This information was then related to career opportunities in the District. The results revealed that Grade 8 and 12 students preferred television as a source for career information, while adults thought daily newspapers were better career information sources. Awareness of VTAE by the survey population was not a problem, but they frequently did not realize the variety of offerings and opportunities available to persons in employment training. General goals for over one-third of them included colleges, while one-fifth to one-fourth were destined for a vocational-technical school and an equal amount for employment. The main career interests of students tended to be inbusiness and office, health, public services, and transportation. These career decisions were influenced by parents, teachers, brochures, friends, television, magazines, and career days. (SB)